Secretly Beautiful: Excel

A designer shows you what the world’s #1 spreadsheet tool is truly capable of.

Josh Cottrell-Schloemer
4 min readMay 27, 2020
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You have probably used Excel at some point in your life. Unfortunately it was probably not being used for something enjoyable. Maybe you were keeping track of expenses or struggling through some convoluted task at work.

Well I’m here to tell you that Excel can be so much more.

This is how I use it in a way that’s both fun and beautiful.

That’s right I said ‘fun’ and ‘beautiful’. Seems like a paradox. How could that boring set of tables be anything other than painful to work with?

It all comes down to a powerful set of visual design features that are overlooked by the vast majority of users.

A before and after image of a normal excel table followed by a colorful and more interesting dashboard showing the same data.
Yep, that’s really Excel and it only uses standard features. No VBA, no plugins, just plain old tables, shapes and charts.

“So…” you ask, “my Excel sheets are pretty boring. How can I do this too?” The answer is simple. Start playing with every feature under the “Insert” tab:

A screenshot of the header menu in Excel.

Shapes, pictures, icons and chart formatting are the keys to making it work. In fact, almost every design feature you typically use in PowerPoint is available right here in Excel.

An Excel KPI dashboard with brightly colored rainbow charts on a dark background.
Want your own copy of this template? Get it here.

Here are a handful of features I used in these dashboards that you can easily learn:

Of course making the most out of these design features requires some design chops.

When you start taking your data out of a table and turning it into charts and scorecards, it’s important to be thinking about some core functions:

A bright green Excel dashboard with 6 chart types and a central image showing Japan and the sales growth in that region.
Template from Cottrell Consulting.

First choose a color palette and stick to it! There are jillions of free palette tools online or you can use the default options already built into the color menu in Excel.

Second use the AAE method: Always Align Everything. That means your charts should be the same height, aligned on the top and left hand sides to nearby objects, ideally using a grid (see image below).

Third transparency and gradients are your friends! If you use a light red color for your outline, use the same color for your shape fill but drop the transparency to right around 80%. It makes things feel cohesive. Also don’t be afraid of gradients, they can look great if you treat them with respect. My advice is find a design you like and try to copy their gradients using the color picker tool on your laptop (if you don’t know what that is, then google it!). You can start by copying the gradients in these dashboards!

Examples of an Excel dashboard with a red theme and a dark background.
Want your own copy of this template? Get it here.

Last but not least you’re more than welcome to get a head start by using a pre-built template.

I have a toolkit you can see by clicking here. It covers basic instructions for using my favorite charts, various palettes and shape designs, along with plenty of extras. Here’s a little snapshot of one of the color palettes it includes:

The Excel Dashboard Toolkit showing blue charts on a dark background and all the elements used to build an Excel dashboard.
Get this Excel dashboard template kit by clicking here.

So what will you do to make your Excel sheets more interesting? Do you think you’ll start using more of its design features?

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Josh Cottrell-Schloemer
Josh Cottrell-Schloemer

Written by Josh Cottrell-Schloemer

Building data-focused products. Startups acquired=1. Hobby = making Google Data Studio & Excel beautiful.

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